![]() Just look at the 2016 stage compared to 2013.ĭo you think there might be some more money in AdWords? We are in a mobile world This stage and live stream was super professional. There is just so much more to share.įirst of all, I have to give props to the production crew at Google. I can see why Google spent 80% of the presentation talking about AdWords. What do you think about these announcements? Google AdWords Announcements for 2016 This announcement will not change the way I use Google Analytics. Here's a screenshot of a screenshot (sorry for the quality). This is why I still recommend Klipfolio as the premiere tool for creating marketing dashboards.Īnd the intelligence tool is not really artificial intelligence, but rather a Siri-like interface for requesting reports. How can a marketer build a meaningful marketing dashboard in 2016 without being able to list Facebook ad spend? Facebook made $17,928 billion in revenue last year! We can't build a total marketing dashboard without including Facebook spend. The integrations are nice, but are still nowhere near as useful as integrations that are outside of the Google ecosystem. Now the other announcements are: better integration between Google products and that you can use natural language to build reports. My verdict on the GA announcements has changed from disappointed to appeased. As I write this post the next day? I think data studio is pretty cool. About 2 hours after the keynote, I recorded the video above. It hasn't even been 24 hours since the Summit, and my disappointment with the announcements has already started to subside. I'm going to let you in on a little secret. This is approximately 1342.6% better than the current dashboards in Google Analytics. ![]() Look for a demo video in the near future.Ĭheck out the chart I made in about 5 minutes with Jeffalytics data: The coolest thing to come out of the keynote is that we can all try Google Data Studio, today, for free. Most important: Free Version of Data Studio Maybe we have just been spoiled in the past. ![]() There is only so much that can be announced (and it is impossible to match my high expectations). This year we had 10 minutes and 3 announcements. The past summits I have reviewed were all 1-2 hour keynotes with 10-15 product announcements packed in. My original verdict on the Google Analytics announcements = disappointing. If it were Jeff words, I'd be talking AdWords first, capisce? This blog is called Jeff alytics after-all. Looks like I nailed these predictions in 2014… I was just two years ahead of my time! Google Analytics InnovationsĮven though AdWords was covered first (and took up 80% of the Summit time), I am going to cover Google Analytics first for obvious reasons. So with that back history, what was the theme of the Google Analytics announcements in 2016? Google Analytics Announcements 2016: Integration – Collaboration – Intelligence Way back in 2014, I predicted that Google would open GA to more third-party integrations, open the system to developers and do better with artificial intelligence. In 2013, they had 14 new product announcements. In 2012 they announced Universal Analytics. Why the excitement? Because the announcements have been true “game changer” moments for me. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, 20, I was excited to see what would happen next. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Yesterday was the “big day” for fans of Google AdWords and Google Analytics.
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